Who I Am

A Straight Shooter, 1955

I learned to be marketing driven at an early age in my grandmother’s café in Angers, France, in the Loire Valley. My first lesson was to understand that to serve the public well takes a quickness of mind, good shoes and a strong sense of humor.

When I was nearly 10, we came to the U.S. and I dove blissfully into American culture. After high school, I served in the U.S. Air Force with a tour in Vietnam ('67-'68) as an air evacuation medic. I earned a B.A., cum laude, in English, served in the Peace Corps in Kenya and traveled all over East Africa; then I sampled the world as a hippie, a freelance writer and newspaper reporter, sold insurance and stereo equipment, worked in inventory for a large department store in San Francisco, did a stint as a graduate student in Anthropology as well as field work with several Native American tribes in California.

I have been a marketing professional for over 25 years. My expertise comes from my eclectic life experiences and self-taught education: I worked my way up from the lowest rung on the ladder in a marketing department to my last corporate position as regional vice president of marketing & communications for a major health system in Southern California. In the process I have honed my marketing expertise by doing it, breathing it, living it, reading books, attending seminars and conferences and simply thinking fast on my feet and taking risks.

• I’ve been in start-ups, mid-size companies, and large organizations---as well as worked with individuals and for myself.
• I’ve sold products, recruited blood donors, set up call centers and worked as press spokesman during crisis and adversarial situations.
• I’ve written business, marketing and strategic plans; written copy for commercials, brochures, websites, newsletters, news releases and presentations. If it has to be written, I’ve probably done it.
• I’ve facilitated retreats, seminars and workshops, as well as speak at trade association events and to business classes.

A Straight Shooter, 2008

I love to share about marketing and teaching is a labor of love for me. I’ve had the privilege of teaching marketing & strategic planning at UCLA School of Public Health executive MPH program for 9 years from 1998-2006. I currently teach in the Global Management Program for UC Riverside Extension International Education Programs, where I share my expertise with students from many countries.

I combine my marketing, teaching and life experiences to bring an educated, pragmatic and experiential approach to marketing. Call me for a free one-hour session. Let's see if there's a match.

951-288-5780 or Alain@marketingdriven.com

“Alain Jourdier is a phenomenal mind and a professional of the highest caliber. I highly value his experiences and expertise. He has proven time and again to be a tremendous resource of knowledge and direction.”

Chris West
Media Rep
REVShare
Temecula, CA