I am an incurable marketer who sees marketing in everything
around us. I am passionate about my craft and love to share ideas, insights,
observations, etc. Go ahead and download these documents, presentations
and checklists and spread the word.
I welcome your feedback, suggestions and kudos. Enjoy!
[ VIEW ]Review of Relevance: Making Stuff That Matters, by Tim Manners
Incredible seminal book every marketer and strategist should read
“Alain is an effective communicator of marketing
and brand management principles. Alain is able to leverage his years
of marketing
experience with just the right level of textbook theory to engage stakeholders
in the learning process. I highly recommend Alain for collaborative needs.”
Rudy Marilla
Corporate and Brand Strategy Consultant,
BlueCross BlueShield Association
Chicago, IL
