My Approach

I focus not only on the strategic and tactical, but also on the organizational spirit which drives the business engine. It’s about connecting the hard deliverables and the so-called “soft” side of business, the people “stuff” that can make or break a company. I analyze how organizations, leaders and managers build and nurture a “can-do” marketing culture to drive consistent growth. Here’s how I do it:

Look and Listen

• To the people and the words being said
• To the expectations that are set
• To the previous marketing and communications plans
• To the previous actions taken
• To the previous results achieved

Give Voice to Your Vision

• By facilitating individual and collective conversations from top to bottom
• By helping clarify problems, potential solutions and expectations
• By helping set realistic, achievable goals
• By drafting an action plan that includes everyone

Get It Done

• By identifying timely and agreed-upon actions
• By using resources wisely and effectively
• By ongoing monitoring for best results
• By encouraging personal responsibility for the desired outcome
• With the commitment, collaboration and flexibility from everyone involved

Ready to Tap into Your Team’s Hidden Talents?

You might like what you find out about your business. You might not. Regardless, understanding your marketing and communications weaknesses, strengths and potential is key to successfully growing your business. Let me help you uncover your team’s talent and customize a strategy to help you reach your goals.

Take a Test Drive

Call me for a free one-hour session. Let’s see if there’s a match.

951-288-5780 or Alain@marketingdriven.com

“Alain is a top-notch marketer and visionary with the unique ability to imagine, innovate and execute at the highest levels of performance. He is a leader and a team player who encourages those around him to be the very best they can be.”

Becky Barney-Villano
President, BBV Communications
Huntington Beach, CA